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[Chinese shoes Network - News Analysis] in the local sports brand who are still struggling with inventory, Nike has been actively embrace the Internet has brought a change in the industry. Last December, Nike and incubator TechStars cooperation launched Nike + Accelerator projects to encourage entrepreneurial team use Nike + platform to develop more innovative applications. Today, the 10 candidates for the company finally released. They are currently the Nike headquarters in Portland for a period of three months of entrepreneurial guidance. Let's take a look at the Nike phase of what is the 10 projects. fitness course booking site GoRecess GoRecess is a butt fitness classes and sports enthusiasts online booking platform, users can easily according to their location and movement you want to make a predetermined course, greatly simplifying the process in the past. event organization management platform RecBob held a tedious game each experienced organizers are fully understood, RecBob is to solve this annoyance and health, as long as the game is created on the site of a project, it will automatically notify you by client friends, and also carry out personnel adjustments for a variety of unexpected situations. Use RecBob, you can even use it to their own communities and even small-scale organizational session of the "World Cup" within the city. Game Studios Chroma Chroma is an independent game studio, which is a flagship company of virtual reality technology. The company is currently developing a full name JumpBots mobile end game, the specific game content is unknown, but its official website, this is a game with a social attribute, users can challenge friends. Electronic tactical board CoachBase CoachBase is a tailor-made applications for the coach. Friends like to watch NBA courtside coach will surely be impressed by the hands of the tactical whiteboard, CoachBase the iPad into a tactical board, it can record ea jordans for sale ch set of tactical coach drawn and animated presentations, they can finally share his players, which greatly enhance the efficiency of the coach. sports charity website FitCause FitCause actually a charity project, which aims to combine sports and charity. For example, users can create a goal - ten thousand calories consumed on one thousand US dollars donation to charity, sponsor can invite friends together to complete objectives in order to reduce their financial burden. The idea is good, but, at this stage in the country seems to replicate this model is not feasible. Ads platform HighFive HighFive is a connection of businesses and users of advertising platform, when the user reaches a certain level of physical activity can get some reward, by accessing the user's motion data, it can achieve relatively accurate advertising. For example, a user can have a weight loss goal can enjoy wireless health scale discount on the amount of exercise to a certain extent. enterprise-class fitness management platform Sprout at work For the big companies, sports and fitness is team cohesion, excellent means of shaping corporate culture. Sprout is such an internal campaign for healthy communities, employees can record their own in the top of the sport every day and compete with colleagues, for companies, enhance their physical fitness also means there will be a better state plane work. Today, McKinsey has become one of its first customers. children's version of the Fitbit pedometer GeaPalz GeaPalz Fitbit pedometer is a similar product, but it is tailored for children, and its shape is a variety of cute cartoon image, website and mobile end UI is consistent with the child aesthetic cartoon style. Fitness Card Game FitDeck FitDeck is a sports and fitness-themed card game. Traditional fitness programs often make people feel very boring, because every sport is relatively fixed, the exerciser will soon be tired, but FitDeck cards to cheap foamposites allow the exerciser can form a random combination of sport, in order to increase sport fun. You can not define the Incomparable Things Incomparable Things is a very special company, its vision is to focus on children's health, but so far it has not any molded product launch. The interesting thing about this company is that it wished from the perspective of psychology, sociology cut, and the combination of technical means to help people overcome inertia hinder movement, this may be the reason for Nike's move it. Popular Fitbit, Jawbone UP and other digital products is quietly changing the traditional sports industry, its meaning is no longer just the past, people perceived the sports shoes, but extends to the close integration of digital and Internet products that new areas. On this new battlefield, the old giant Nike has taken a solid first step himself. Since 2005 began secret development with Apple Nike + iPod product portfolio, was established in 2010 digital motion (Digital Sport) department, Nike took five years to gradually sort out clearly their position and direction of development in the Internet age . Today, the Internet and big data has begun a profound impact on the company's traditional business. Nike digital sports platform Nike + has already has over 10 million registered users, the motion data it collects to Nike product has become an important reference design. Nike running shoes design director Robert & middot; Dolan accept the "commercial value" interview revealed, Nike + data collected showed that a large number of users are running exercise at night. "When we started to understand this point thinking, running under low-light conditions, what people need? There is no doubt, is the visibility and security. Therefore, we added a reflective material in the design of shoes, in the design of clothes plus a reflective material. " This is just the Internet and large data Nike affect a microcosm. For a La Cheap foamposites for sale nguage for companies in traditional industries, services and ideas on to complete the adjustment is not easy. Because the properties of the product is changing, past sneakers is becoming a consumer electronics products, Nike "young" digital athletic department must be connected with being "older" design department learn to cooperate. For example, a digital sports shoe department intends to add more sensors, the design department at the product design must make the appropriate compromise and adjustment. While standing on the designer's point of view, in a sense, it is a kind of digital design their own "invasion", so conflict is inevitable. "Of course, we often have conflict." Robert & middot; Dolan bluntly, some creative digital sports department in his view, is "bad idea." "But I think this is part of life and work, if there is a conflict and pressure generating means we can fix some things." For a company in transition, Sina thinking inevitable collision, this time, open and tolerant attitude is particularly important. This turned incubators, but also reflects the company's positive attitude to embrace change. Nike realized that, you want to complete the transition, we need to use the power of the "brain" of the break in the thinking of their own limitations. Nike look first to be selected 10 entrepreneurial team of business, you will find some very interesting things. These projects, fitness games Fitdeck, fitness classes and other services GoRecess predetermined platform is the mass of consumers, which Nike is now the target consumer groups are closely linked, but in addition, there Sprout at work and GeaPalz separately for this businesses and services for children. potential of the enterprise market has been seriously undervalued, many companies are still not aware of the health of employees is important for business operation efficiency, and this will certainly be changed in the future, but for Nike, Nike enterprise cheap air jordans customers to help further expand their consumer groups, some do not exercise habits of people may under the influence of corporate culture began to exercise; children Nike consumer group is not completed well covered by another crowd, through child pedometer GeaPalz, Nike You can collect motion data users start early, the value of these data is self-evident. Although now due to the enthusiasm of the national sport attenuation ,, Nike also face inventory problems in the Chinese market, but the market is cyclical growth and recession are a normal phenomenon. And when the market rebound when Nike now in the digital sown the seeds will usher in the harvest. Local brand with 20 years to narrow the distance with the international giants, but in the mobile Internet and the dawn of the era of big data, Nike will suddenly accelerate rivals behind. (Chinese shoes Network - the most authoritative and most professional Footwear News)designed for women to create innovative shoes ZX, Flux, ADV, Primeknit shoes, and this time ushered in a new dark blue color. 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The brand has realized internationalization development, products are exported to 19 countries and regions, in Saudi Arabia, Venezuela and Paraguay, a total of 11 overseas branches, and at the beginning of this year in Portugal Lisbon established the first branch in europe. according to reports, Anderson met with Hongkong? Beelman agency PRIMESUCCESS a year ago in the United States held in Las Vegas shoes trade fairs, a shoe exhibition held in Shanghai after the two sides signed a cooperation intention during the book. : AREZZO plans to open 5 stores in China by the end of this year, aiming at an upscale consumer market, with an estimated price of around $160 per pair. The brand plans to open 300 stores in China in 2016, with a turnover of $150 million. : according to the arrangement of cooperation between the two sides, will be funded by the Hongkong company set up shop in China, and AREZZO will be responsible for providing goods, salespersons training and dissemination of sales ideas. (Editor: admin)Brand Jordan launched a new color Dub Zero Jordan. For the 30th anniversary special regression, classic black, charcoal grey, grey wolf and white collocation shoe body, vamp attached reflective material and decoration of the laser pattern ornament. This section will be the size of the full size of the landing, the official shelves in February 21st. Jordan Dub ZeroAirnumber: 311046-004 release date: February 21st hair price: $160when the identification of hot line of guest shoes, to support Ma fight against fakes!! Download the installation and grab a shoe artifact APP-- immediately when the guest artifact!! 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